About Lleda McCurty,
SEO & AEO Content Writer
I have more than five years of experience writing SEO content, primarily within agency environments. My work includes website copy, blog content, e-commerce pages, FAQs, and content refreshes across professional services and consumer brands.
Much of my work is white-label and ghostwritten. I'm accustomed to NDAs, writing behind the scenes, and adapting to different brands, audiences, and industries.
I’m comfortable working within established content workflows and following SOPs, briefs, and brand guidelines. I also have experience collaborating with editors and SEO teams.
SEO remains the foundation of my work, but search is changing. I now approach content with both traditional search and AI answer engines in mind, combining the SEO fundamentals I've used throughout my career with AEO principles that reflect how people find information today.
How I Approach SEO Content Writing
I start with the brief, the audience, and the purpose of the page. Whether I’m writing a service page, blog post, e-commerce page, or FAQ, I need to know what the reader is looking for and what the content is expected to accomplish.
Research is part of every project. I use credible sources to understand the subject, verify important details, and make sure the information I’m working with is accurate before I start writing.
Search intent and audience questions help me decide what belongs on the page. I also consider the type of content I’m writing, the brand voice, and the client’s guidelines when deciding how to organize and present the information.
If you need an experienced content writer who understands SEO, AEO, and how people search today, let’s talk.