Lleda McCurty
SEO Content Writer
For over half a decade, I've worked on SEO teams in agency environments, writing website and blog content at scale, often producing 100+ pieces per month across various service industries.
Much of that work was ghostwritten, living under client brands rather than my name. That means I'm comfortable working behind the scenes, adapting to existing voices, and delivering work that's ready to use without heavy revision.
I work with agencies and professional service providers that need content their clients can actually understand, not just keywords that rank.
A law firm's website shouldn't read like a legal brief. A financial services firm shouldn't sound like a compliance manual. And an endodontist should be clearly distinguished from a general dentist.
When someone is searching for help, they need content that makes the business they are considering feel like the right fit.
Getting that right is what I do.
How I Approach Content
I approach content as a problem-solving exercise: understanding what someone is actually looking for, what they need in order to decide, and how information should be structured so it’s easy to use.
This includes showing how a product, service, or provider helps solve a specific problem and, just as importantly, helping readers understand whether it’s the right solution for their situation. The goal is content that supports informed decisions, not just interest.
Search intent plays a central role in my process. Rather than focusing only on keywords, I look at the questions, comparisons, or decisions behind a search and shape content to meet that moment clearly and directly.
Structure, clarity, and readability come first. SEO tools inform the work, but they don’t drive it. Optimization follows where it supports visibility.
My experience and ongoing training inform how I approach both content strategy and performance. I use analytics to understand how content is working once it's live and where refinements will have the most impact.
My work also accounts for how search itself is evolving. I write and structure content with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) in mind, so it's positioned to perform across both traditional and AI-powered results.
If you’re looking for content that’s clear, intentional, and grounded in how people actually search and decide, let’s talk.